Saturday, October 5, 2013

GAB Oktoberfest Malaysia 2013

Wakey wakey, people cause September has come to an end! *cues Wakes Me Up when September Ends in the background* We have Arthur's Day last week, so you know what comes next? Yes, it's Ocktoberfest baby cause we're now in the month of October *throws mugs of beer up in the air*

Now first, lemme share with you how Oktoberfest actually comes about. This celebration initially started as wedding celebration in 1810 to commemorate the union between Crown Prince Ludwig (who later became King Ludwig I) and Princess Therese of Saxe-Hildburghausen at Theresienwiese (translated as Therese's meadow / field) – it is for this reason that Oktoberfest is referred to by Germans as ‘die Wiesn’ or ‘the field’ Through the years, Oktoberfest celebrations have had various elements and activities, including horse races, street parades (in traditional costumes), live music, dancing and of course the appreciation of authentic Munich-brewed beer. 

Currently, Oktoberfest is celebrated globally with almost 7 million visitors consuming over 7 million litres of beer and more than half a million chickens throughout the celebration (based on 2011 figures), which lasts between 16 – 18 days from the middle of September to the first Sunday of October. 4.

For this year's Oktoberfest, this festival will run from 21 September 2013 to October 6 2013 which is a total of 16 days of culture, cuisine and beers!

Like every other year, Guinness Anchor Berhad (GAB), the leading beer and stout company in Malaysia will be celebrating the iconic German Oktoberfest this month! Beer drinkers with be gifted with a limited edition 1 liter Ceramic Oktoberfest Mug when they enjoy GAB’s iconic brews. Drinkers can celebrate Oktoberfest with a series of themed parties across the country throughout this month. There's more to come, so do anticipate evenings of good food from around the globe, heaps of fun with interesting contests, promotions and activities. And of course, how can we forget the beers, GAB’s selection of award-winning beers including Tiger, Guinness, Heineken and the official Paulaner Oktoberfest Bier, specially brewed  for the Oktoberfest season. Speaking of Paulaner, it is the youngest Oktoberfest beer and it is a lager instead of a wheat beer like the rest of the Paulaner range. Not just that, you will be able to get the special edition Oktoberfest Mug with a limited edition metal lid at these events, so be sure to drop by early to reserve yours (;

For more information, hop over to Oktoberfest Malaysia Facebook Page for more recent updates on fun events and exciting promotions! 

So are you ready to get drunk celebrate?! Cheers to the Oktoberfest, guys! 


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